Case study · Katie Bell, Thrive
Podcast and website for coaches: one business container, built by Audio & Co.
Katie Bell coaches physiotherapy, osteopathy, sports therapy and podiatry clinic owners across the UK. We built her website, trained her chatbot, planned and produce her podcast, run her YouTube, write her articles and recorded her audiobook. Everything lives on one domain she owns.
211
podcast episodes
87
long-form YouTube videos
2,413
YouTube Shorts
237
SEO articles
14
topic hubs
500+
UK clinic owners reached
Explore the live build
Thrive · Treat Your Business
Katie Bell · Business coach to 500+ UK clinic owners, Amazon best-selling author
A full business container in one place. Website, chatbot, podcast, YouTube, articles, strategy and audiobook, all built, produced and shipped by Audio & Co. on her own domain.
- Business website on her own domain
- Fully trained AI chatbot
- Podcast production, 211 episodes
- Podcast strategy and planning
- YouTube: 87 videos + 2,413 Shorts
- 237 SEO articles and blogs
- 14 topic hubs linking every asset
- Her audiobook recorded and produced
What we built
Seven services, one connected business.
Business website build
A fast, searchable website on Katie’s own domain that holds every episode, video and article in one place.
A complete digital authority system for coachesFully trained AI chatbot
A chatbot trained on Katie’s content that answers clinic owners’ questions and points them to the right episode or programme.
See what’s includedPodcast strategy
Season planning, topic mapping and release rhythm, so every episode builds on the last and feeds the website.
Podcast management services for coaches and consultantsPodcast production
The Treat Your Business podcast, 211 episodes and counting, edited, published and distributed to every major platform.
Podcast productionYouTube channel
87 long-form videos and 2,413 Shorts, cut from each recording and published on a consistent weekly schedule.
Podcast to YouTubeArticles and blogs
237 articles written for search and grouped into 14 topic hubs, each linking back to related episodes and videos.
SEO contentAudiobook
Katie’s audiobook recorded and produced, sitting alongside her Amazon best-selling book Thriving.
Audiobook productionHow it runs every week
One recording. Every channel.
- 01
They record
One focused recording session for the week.
- 02
We produce
Editing, show notes, artwork and transcripts.
- 03
We multiply
Long-form video, Shorts and a search-led article.
- 04
We connect
Everything lands on their website, linked by topic.
Questions coaches ask
What does a podcast and website for coaches include?+
For Thrive it includes a business website on Katie’s own domain, podcast strategy and production, a YouTube channel with long-form videos and Shorts, SEO articles grouped into topic hubs, a trained AI chatbot and her audiobook. Every asset links to the others so visitors and Google can find all of it.
Can Audio & Co. build a podcast and website for authors too?+
Yes. Katie is an Amazon best-selling author, and we recorded and produced her audiobook as part of the same build. We also format books and publish them on Amazon for authors, coaches and consultants.
How much time does the client spend each week?+
The Pro Plan is built around one recording session a week. Audio & Co. handles editing, publishing, YouTube, articles and website updates.
How do I get a build like this?+
Book a free 30-minute call. We look at the content you already have and scope a fixed-fee plan. The Pro Plan has a 4-week minimum and you can cancel any time.
Want to see another full build? Read the The Dimple Method™ case study, browse all client results, or see our full service offering at Audio & Co.
Want your whole business in one place?
30-minute call. No pitch, no pressure. 4-week minimum, cancel any time.
Free 30-min call · we'll map your podcast + visibility plan
See what's included →