Privacy Policy

1. Information We Collect

Information You Provide

When you use our services, we collect information you provide directly, including:

• Contact Information: Name, email address, phone number, company name
• Project Information: Details about your media projects, goals, and requirements
• Communication Records: Messages, calls, and correspondence related to our services
• Payment Information: Billing details processed securely through our payment providers
• Content: Any content you provide for podcasts, videos, books, or other media projects
• SEO Audit Data: When you use our free SEO audit tool, we collect your name, email address, and the website URL you submit for analysis. We also collect your consent preferences (privacy/terms acceptance and optional marketing consent)

Information Collected via Our SEO Audit Tool

Our free SEO audit tool crawls the publicly available pages of the website URL you provide in order to generate your audit report. This involves:

• Website Crawling: We access and analyse publicly available pages on the website you submit (up to 8 pages). We only read information that is already publicly visible to any visitor or search engine
• Technical Analysis: We check technical SEO factors including meta tags, schema markup, page speed, security certificates, accessibility features, and AI/voice search readiness
• Data Storage: Your audit results (including your name, email, website URL, and the audit findings) are stored securely to deliver your report and for our internal records
• No Third-Party Sharing: Your audit data is never shared with, sold to, or made available to any third party
• Marketing Communications: If you opt in to marketing, we may send you SEO tips, follow-up recommendations based on your audit, and information about our services. You can unsubscribe at any time with one click

Information We Collect Automatically

When you visit our website or use our services, we automatically collect:

• Website Analytics: Pages visited, time spent, referring websites
• Device Information: Browser type, operating system, IP address
• Cookies: Small files that help improve your experience (see Cookie Policy below)

2. How We Use Your Information

We use your information to:

• Provide Services: Deliver the media and SEO services you've requested, including generating and delivering SEO audit reports
• Communication: Respond to inquiries, provide project updates, and deliver audit results to your email
• Improvement: Enhance our services, improve our audit tool accuracy, and develop new offerings
• Marketing: Send relevant updates, SEO tips, and offers (only with your explicit consent — you can opt out at any time)
• Legal Compliance: Meet regulatory requirements and protect our rights

3. Legal Basis for Processing (GDPR)

Under GDPR, we process your data based on:

• Contract: To fulfill our service agreements with you
• Consent: For marketing communications and optional features
• Legitimate Interest: To improve our services and prevent fraud
• Legal Obligation: To comply with applicable laws and regulations

4. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Trusted partners who help deliver our services (hosting, payment processing)
• Professional Advisors: Legal, accounting, and consulting services
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In case of merger, acquisition, or asset sale

We never sell your personal information to third parties.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit and at rest
• Regular security audits and penetration testing
• Access controls and employee training
• Secure backup and disaster recovery procedures
• Compliance with ISO 27001 security standards

6. Data Retention

We retain your information for as long as necessary to:

• Provide ongoing services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records (typically 7 years for financial records)

You can request deletion of your data at any time (subject to legal requirements).

7. Your Rights (GDPR)

If you're an EU resident, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your data ("right to be forgotten")
• Portability: Receive your data in a machine-readable format
• Restriction: Limit how we process your data
• Objection: Opt out of certain types of processing
• Withdraw Consent: Remove consent for marketing communications

To exercise these rights, contact us at privacy@audioandco.com

8. Cookies and Tracking

We use cookies and similar technologies to:

• Essential Cookies: Enable core website functionality
• Performance Cookies: Analyze website usage and improve performance
• Marketing Cookies: Deliver relevant advertisements and content

You can control cookie settings through your browser or our cookie preference center.

9. Third-Party Services

We work with trusted third-party services:

• Google Analytics (GA4): Website performance and user behaviour analysis
• Microsoft Clarity: Session replay and heatmap analysis to improve user experience
• Stripe/PayPal: Secure payment processing
• Brevo (formerly Sendinblue): Email delivery for audit reports and marketing (with your consent)
• MongoDB: Secure database storage for audit results and lead information
• Zoom: Video consultations and meetings

Each service has its own privacy policy, which we encourage you to review.

10. International Data Transfers

We may transfer your data outside the UK/EU to provide our services. When we do, we ensure adequate protection through:

• European Commission adequacy decisions
• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules
• Certification schemes (Privacy Shield successors)

11. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If we discover we have collected information from a child, we will delete it immediately.

12. Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We'll notify you of significant changes via email or website notice.

13. Contact Information

14. Supervisory Authority

If you have concerns about how we handle your data, you can contact the UK Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF