About the Founder
Jo Day
You didn't start your business to become an SEO expert. You started it because you're brilliant at what you do, whether that's coaching, therapy, baking, fixing cars, or anything in between. The technical stuff? That's where we come in.
I'm not an agency person who read about entrepreneurship in a book. I run multiple businesses: Audio & Co.®, PopCrown, Brunchi.shop, and the F*CK! Toolkit and S.H.I.T. Toolkit (both part of Audio & Co.®). I've been getting up and doing the do every single day for 16 years. I know what it costs you when things don't work. That's why everything we build is designed to work for you, not against you.
of online experiences start with a search engine
of people click past page 1 of Google
of Google searches are looking for local businesses
is what organic traffic costs once you're ranking
Why I Built This
I'm a business owner. Not was, am. Right now. Multiple businesses, 16 years and counting. I get up every morning and do exactly what you do: chase invoices, win clients, solve problems, worry about the things that keep you up at night. I honestly do get it, because I live it.
And here's what I see every day: talented people, coaches, therapists, bakers, tradespeople, consultants, who are incredible at what they do, but invisible online. Their website was thrown together years ago. Google doesn't know they exist. AI assistants recommend their competitors. And they've got no marketing budget to fix it because every penny goes back into the business.
I know that feeling. When someone tells you "you need schema markup" or "your Core Web Vitals are off" and it sounds like another language. When you know your business deserves to be found but you haven't got 20 hours a week to learn SEO on top of everything else you're already doing.
That's exactly why I built this. Before Audio & Co.®, I spent 15 years as a Business Management Consultant in UK energy and water, regulated industries where data, process, and getting things right aren't optional. I brought those same principles to small business: data is data, whether it's a water utility's compliance metrics or a yoga studio's Google rankings. As long as we can access it and work with it, we can apply continuous improvement principles that deliver real, organic results.
We love the geeky technical stuff. We genuinely get excited about a perfectly structured schema or a page load time dropping by half a second. And we do it all for you, so you can focus on what actually matters: your clients, your craft, your expertise. Especially when the marketing budget is small or non-existent. That's when organic visibility matters most.
What We Handle (So You Don't Have To)
Whether you're a coach, a bakery, a garage, or a therapist, the technical side is the same. We handle it all. You stay in your zone of genius.
SEO & AI Visibility
People are searching for what you do right now. We make sure they find you on Google, ChatGPT, Perplexity, and voice assistants.
Websites That Work
Not just pretty. Built to convert visitors into enquiries, with SEO baked in from day one so you're visible from launch.
Podcasts & Audio
Done-for-you production from concept to worldwide distribution. Our clients rank in the top 10%, without touching a microphone if they don't want to.
Publishing & Audiobooks
Turn your expertise into a book or audiobook. We handle formatting, narration, and getting you onto every major platform.
Business Foundations
24+ years making businesses run properly. If something's broken, inefficient, or costing you money, we find it and fix it.
Continuous Improvement
Lean Six Sigma Green Belt certified, Black Belt trained. The same methods Fortune 500s use to cut costs 20-40%, applied to your business at a price that makes sense.
Community Platforms
Need an app to engage your audience? We built PopCrown Official, a global PWA serving 130+ languages. We've done it at scale.
The Journey So Far
Started career in business strategy and operational transformation
Became a business owner, and never looked back. Began 15-year tenure as Business Management Consultant in UK energy and water sectors
Started freelance book formatting for self-published authors. First self-published book went to #1 in 15 Amazon categories
Founded Audio & Co.® for professional audio, video, and publishing production, following client demand for those services
Pivoted Audio & Co.® to include SEO, websites, and AI search visibility
Co-founded PopCrown Official: a global PWA community platform for Michael Jackson fans, serving users in 130+ languages
Refined audiobook production, podcast studio fit-out, and AI-powered SEO services
Built the SEO Command Center for AI-powered site optimisation at scale
What People Say
"Absolutely the best! Jo has been instrumental in getting the Scrumptious Woman off the ground. Within 2 months we are ranking in the top 10% worldwide!"
Juliette Karaman
The Scrumptious Woman
"Being introduced to Jo was one of those life changing moments. I was instantly put at ease by her professional approach and able to complete my project quickly and effortlessly."
Vivienne Rawnsley
Hypnotherapist
"Jo you have been such a fantastic part of my Publishing journey. Thanks for your amazing formatting skills, guidance and reassurance. You're so professional, thoughtful and inspiring."
Jennifer Jones
Poet & Author
Built for Business Owners Like You
Everything we build comes from the same place: real problems we've seen real businesses face.
PopCrown Official
A fully integrated progressive web app we designed and built for the global Michael Jackson fan community. It's a social media platform, online community, quiz and games centre, document vault, video and podcast archive. Everything MJ, in one place, serving users across 130+ languages worldwide.
If you need a community app or engagement platform for your audience, this is proof we've done it at global scale. Audio & Co.® built PopCrown from the ground up.
Brunchi.shop
And when I'm not building digital things, you'll find me in Lanzarote at our boutique store, curating local wines, craft beer, and unique spirits from around the world. Because even I need to switch off sometimes.
How We Work
We do it for you, so you can focus on what's important: your clients, your craft, your expertise. Whatever that may be.
Trusted Team
A handpicked network of specialists: designers, developers, editors, and SEO engineers who I've worked with for years. No anonymous freelancers, no surprises.
Flexible & Fast
Our outsourcing model means we scale up when deadlines are tight and keep costs lean when they're not. You get agency capability without the agency overhead.
One Point of Contact
You deal with me. I manage the team, the timelines, and the quality. Whether it's a quick SEO fix or a global platform build. One conversation, one person accountable.
Your Expertise Deserves to Be Found
You shouldn't need a marketing degree to get clients. Whether your budget is tight or non-existent, let's find out what's holding your business back and fix it.